2011 National Spring Cleaning Survey Findings

Posted by admin - July 7, 2011 - Uncategorized - No Comments

2011 National Spring Cleaning Survey Findings

The following questions were asked of 1,015 Generation Y adults (501 men and 514 women ages 18-29). The independent consumer research study was completed by Echo Research March 2-6, 2011, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
Which of the following best describes your current living arrangements?

• Live with at least one other person (76%)
• Spouse or significant other (28%)
• Parents (19%)
• Roommates – not in college (18%)
• Children (4%)
• Live alone (16%)
• Live part-time at home and school (3%)
• Other/Don’t Know (5%)

How long have you been living at your current location?

• Less than 6 months (13%)
• 6 months – 1 year (19%)
• 1-2 years (22%)
• More than 2 years (44%)
• Mean (18 months)

How important is having a clean home/living space to you?

• Very or somewhat important (96%)
• Not very or not at all important (4%)
How likely are you to spring clean this year?

• Very or somewhat likely (82%), including 85% of women and 78% of men
• Not very or not at all likely (15%)

What are your spring cleaning “hot spots? This question was asked only of the 833 Generation Y respondents likely to spring clean in 2011 (393 men and 440 women).

• Bedroom (73%)
• Kitchen (65%)
• Bathrooms (65%)
• Closets/clothes (60%)
• Floors (58%)
• Windows (49%)
• Desks/workstations/home office space (46%)
• Furnishings (45%)
• Garage (34%) 

Which of the following best describes your spring cleaning habits?

• I use spring cleaning as my time to clean my home from head-to-toe (26%)
• I clean regularly, do I don’t need to spring clean (25%)
• I spend a little more time cleaning this time of year than usual (20%)
• I clean from head-to-toe often, but not necessarily in spring (14%)

To what extent do you agree with the following: Spring cleaning is a tradition worth carrying on.
• Strongly or somewhat agree (74%)
• Somewhat or strongly disagree (21%)

To what extent do you agree with the following: Spring cleaning news reminds me to clean up my living space.

• Strongly or somewhat agree (63%)
• Somewhat or strongly disagree (32%)

To what extent do you agree with the following: If it wasn’t for spring cleaning, I would probably never clean.

• Strongly or somewhat agree (23%), including 30% of men
• Somewhat or strongly disagree (75%)

How likely are you to each of the following when cleaning your home/living space? (Total, Men, Women)

• Donate old clothes to charity (76%, 68%, 84%)
• Clean/disinfect countertops (91%, 86%, 96%)
• Clean underneath/behind furnishings (78%, 75%, 81%)
• Clean floors/carpet (92%, 88%, 86%)
• Clean/wash windows (72%, 69%, 74%)
• Reorganize (88%, 84%, 93%)
• Swap out seasonal clothes (67%, 63%, 71%)
• Declutter (88%, 84%, 93%)
• Clean your cell phones/smart phone/computer keyboard (74%, 73%, 74%)

What motivates you to clean? (Total, Men, Women)

• Space looking dirty/messy (71%, 64%, 79%)
• A visitor arriving (67%, 58%, 76%)Fed up with dirt and mess (62%, 56%, 69%)
• Having free time (61%, 57%, 66%)
• Being disorganized (58%, 50%, 66%)
• Spring cleaning season (37%, 29%, 46%)
• Home starting to smell (35%, 36%, 34%)
• Directly being told to clean (24%, 26%, 23%)
• Comments about your space being dirty (24%, 26%, 22%)
• Nothing (3%, 4%, 2%)

No comments

Leave a Reply

Your email address will not be published. Required fields are marked *